“What I love about these videos is that everyone does their version with an array of body types and styles that mix in with them - it makes them interesting.” “I literally started from a place of dressing like a Harry Styles album for my videos, and it's a great place to start, because it has an interest right away and it's good for pop culture and reaching specific audiences, but also really fun,” says Johnston. For Johnston, it’s where she began her TikTok journey. It's no secret that celebrity style is often far outside of most people's price range, so this type of TikTok video is an amazing way to make these high-end outfits accessible to your viewers. When it comes to generating TikTok content ideas, sometimes it’s best to look at what other’s have already worn. “And I think doing these videos, where you style specific items, is a great place to start because it's simple: It doesn't require too much thought to it, yet you can kind of emphasize it around trends that are going on while embracing what you already have in your wardrobe.” COPY A CELEBRITY'S OUTFIT “When I make videos about styling them, it's very authentic,” says Johnston.
And it's best to stay true to your own personal fashion sense and feature pieces that you like to wear, so followers with a similar style will likely find you.įor Johnston, being raised in a culturally Western city, cowboy boots have long been a part of her life - getting her first pair for her 10th birthday - so devoting a video or two to styling her vast collection of cowboy boots only made sense. Choosing something like a blazer or mom jeans that a lot of people are likely to have in their closets can help you reach a wider audience.
PUT YOUR HAND IN MINE TIK TOK SONG SERIES
One of the most popular TikTok videos from fashion creators is all about picking an item of clothing from your closet and then demonstrating a series of ways to style it. From DIY tricks to styling tips, these video ideas are bound to show up on the FYP. If you're a fashion creator who's new to the platform or just looking to expand your style knowledge, below are eight viral TikTok video ideas to use for fashion content to get started, vetted by successful TikTok fashion creators. “So if I can do it, anybody can relate, right? Just have a little bit of creativity and you're good.” or New York, you know, I'm in the middle of America, and I'm still able to do it,” Floww says. Louis, Missouri, and he has even been known to film his solo shoots by taping a tripod to a skateboard for some insanely cool moving shots to catch his groovy runway walk. Likewise, TikToker Joe Floww ( makes his fashion forward videos from St. “You can be like me and this random province in Canada, and because of that, the value of the content is in a different space, like for mine, of course my outfits and style and fashion is part of it, but I have way more fun with the creative side.” “You don't need to be in New York, you don't need to be in Toronto or L.A., or any of those places,” Johnston says. The beauty of TikTok, she says, is that there are no location or technology barriers when it comes to blowing up. Each post created is real and relatable to viewers, an especially important aspect for anyone seeking accessible guides to up their fashion game.įor creator Andie Johnston ( making fashion TikToks in her hometown of Alberta, Canada started off as a hobby, but it quickly transitioned into a full-time affair as her pop culture-influenced style videos went viral on the For You Page (FYP), all from the confines of her 600-square-foot apartment. Plus, the beauty of the app is that there's no need to curate heavily edited, perfect-looking content. The social media platform is starting to build its own roster of homegrown fashion influencers, too, and has even sent creators to New York Fashion Week to cover the shows for viewers.Įxisting completely in video form, TikTok provides the opportunity to more aptly show your personality and the way clothing moves versus an image stuck in time. If you're a fashion-minded person, you’ve likely started exploring content creation through Instagram and Pinterest, but lately TikTok has become a source for fashion-focused ideas. Now, thanks to the internet and social media, accessible fashion content is available almost instantly and - here's the really amazing thing - anyone can be a part of creating it. There once was a time, not too long ago, where someone looking to get fashion advice would have to wait for a monthly magazine to arrive in the mail.
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